Jibbon
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With experience in launching custom-designed retail products, the craftsman behind Woodsbury (also branded by Societal) were excited to get us to brand their latest project: Jibbon.
The lifestyle of the wealthy is hinted at in this ‘nautical-themed’ design style. Jibbon is a local beach in Sydney’s South, a common leisure spot for the wealthier demographic.
Location
Sydney, Australia
Project Scope
Brand Strategy
Brand Design
We developed a logo and icon that could hold its integrity at small sizes (embossing into leather and engraving into buckles). The final creative solution has been successfully rolled out over their packaging and online presence.
Their kickstarter campaign hit their target in less than a week. At the time of writing this, the kickstarter has over $90k in pledges, with more than 1,300 backers.
